brinee

Pickled onions

Create a semester-long Side Hustle and flesh it out into a living, breathing brand.
When people talk about pickles, they automatically assume it’s cucumbers - and that is LAME.
When people talk about pickles, we want them to talk onions - well BRINEE (pronounced: bri-knee just btw).

the onion on top

We started with a simple mission—to stop crying over life and start crying over onions.

Our meals were bland, our work destroying our lives. And the takeout? Not a good sign when every plumber in town rejects your calls. So, we made a special place. A place where the All-American Diet can’t reach you. If you ever need an 8 oz. jar with some pickled onions inside to cry on, we got you.

The classic dill pickled flavors you love of garlic and spicy mustard seeds with the perfect onion twist.
This is the original flavor. I know it doesn’t say “original” on it but it goes with everything. Dill it out to friends, your D-I-L, or share with your weed dill-er. See? Not a big dill.
*BRINEE cannot be responsible for debts to your weed dill-er. Please check with a god dilling good lawyer before taking extreme action against people who sell plants for a living.
Tangy citrus with the warmth of all spice, a flavor you won’t find anywhere on the market.
Let’s be honest here, I knew you were in love the second we locked eyes. Listen sweetie, take me home, call your boyfriend and tell him you found your new main squeeze. I know you can’t resist this citrus. I can see us being 5ever. <3
A punch of tabasco sauce and fresh jalapeños, with a sweet touch of honey at the end.
WOOO-WEE! If y’all got a hankerin’ fer some sweet spice, ya done struck gold! My mama always said I’m sweeter’n sugar, and she even tol’ me I got a lil’ kick in me. But lemme tell ya, I can fire up the heat o’ any meal, any shindig like the best o’ ‘em!

WEBSITE MOCKUP

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WEBSITE MOCKUP 〰️

We learned people have a growing love for pickled food. Especially pickled onions with their bold flavor and versatilities in dishes. Take these quotes for example:

“Pickled onions are the f***ing bomb. I made them last night for the first time and I was blown away at the ease to tasty scale.”

“I never made them. Always thought they were too complicated. But I love pickled onions.”

“Yall. Go make pickled onions. Because holy sh*t I was missing out. I’m never going without pickled onions in my fridge again.”

Because there are barely any pickled onion products on the market, people are stuck making them at home. Like the whole process of finding a recipe, buying the groceries, cooking the onionsand leaning the dishes.

We are here to fill the void because honestly, you shouldn’t have to rely on some sketchy Pinterest recipe and cross your fingers it works out.

but people are in a pickle…

enter brinee

Our Storyteller - Emma

There’s something about that salty, spicy, and slightly sweet kick that just hits. Pepperoni already has the perfect taste, but add some Sweet Hollerpeño, and you can really take it up a notch. Suddenly, the class

Our Chef - Casey

Hot dogs are my love language. If you know me, you know it’s true. Growing up, my sister and I had the unusual privilege of being raised by Ina Garten and Bobby Flay via cable TV. This led us to culinary high points early on

Our Producer - Malcolm

Ever heard of a pickleback shot? Meet its cooler cousin: the PickleOnionBack. For those who struggle to take a shot without a full-body reaction, this magical elixir is a game-changer. A PickleOnionBack is beautifully simple.

Our Captain - Gabe

Good food, great drinks, and the people who make me laugh—those are the ingredients for a perfect night in my world. The Pickled Citrus Gin Fizz is just my kind of cocktail. It’s perfectly tart, just the right amount

Our Artist - Chen

If you’re like me, you watched the movie Chef as a kid and have been infatuated with Cuban Sandwiches ever since. On any extensive sandwich menu, my first instinct is always to get the good ol’ Cubano. Despite the mesme

Don’t look! BRINEE’s feeling a little shy without their label.🫣

Did you hear this little behind the scenes fact? Sweet Hollerpeño was invented by combing two flavors together. So Sweet Hollerpeño basically ate his twin. Little sicko.

You haven’t heard of me. But then again I haven’t heard of you either, so I guess we’re even. I’m BRINEE. The prettiest, coolest pickled onion ever. I come in three flavors and you’ll like all of them. They were actually

Hellloooooooo little internet dwellers, I’m BRINEE. I’m soon to be the only pickled onion on the market. I guess it’s a good thing I’ll be your favorite too.

WOO-WEE! Hold on tight, now! Sweet Hollerpeño’s pickled onions are sweeter’n a front porch breeze, but lemme tell ya, they pack a punch. I’m talkin’ a kick and a punch right to the teeth 😵&zwj;💫🔥

Oh hey, Citrusy Zang:

Be so real right now, babe. You took one look at my citrus and it was game over. Trust that I’m about to be your main squeeze. 💛💛💛

Cookin’ it up in the pickled onion room. BRINEE is nearly ready for launch so prep your taste buds!

Meet Silly Dilly:

I’m the original flavor. I know it says “Dill” on it but you’re gonna have to go with it. Break onion with friends, or dill it out to your weed dill-er. And if he won’t accept that instead of payment?

brinee socials

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brinee socials 〰️

“This whole BRINEE journey was a fantastic reminder that working with and surrounding yourself with the right people can make any project not only worthwhile but genuinely enjoyable and exciting. Oh and also, pickled onions are delicious.”

— Chen Li

Team:

Casey Hall - Strategy

Gabe Glassman - Brand Management

Chen Li - Art direction

Malcomb Rose - Experience design

Emma Rich - Copy writing

Timeline:

September - December 2024

Brinee in the wild

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Brinee in the wild 〰️

Screenshot 2024-12-25 at 12.22.16 PM.jpeg

brinee

Pickled onions

The Ask

The Insight

The Idea