LUNALIXAR

HORMONE BALANCING BEVERAGE

  • Design an entirely new brand that challenges the category leaders in consumer packaged beverages.

  • There’s still a big education gap around female hormone cycles which can lead to frustration, confusion, and missed opportunities for self-care.

  • Lunilixar is a four-part supplemental beverage line designed to naturally support you through each phase with supplements to meet your unique needs. No more second-guessing what your body needs. Because being a woman is powerful, and your wellness should be, too.

Because IT’S ALWAYS SOME TIME OF THE MONTH

〰️

Because IT’S ALWAYS SOME TIME OF THE MONTH 〰️

  • Magnesium | Vitamin B6 | Ginger

CRANBERRY GINGER SPICE

CRAMP CRUSHER

  • Maga Root | Vitamin E | Zinc

mango limecolada

tropical glow up

  • Coenzyml : Q8 Vitamin B12 | Iron

peach Dreamsicle

golden goddess

Love potion

  • Ashwagandha | Vitamin E | Vitamin D

honeyberry lavender

research findings: 

60% of surveyed females said hormonal health is rarely discussed in culture or education.

100% agreed that learning about female hormonal cycles should be part of basic educational curriculums for both boys and girls.

80% of respondents felt there are too few products focused on women’s hormonal health.

Many women lack basic knowledge about the female hormone cycle, with most unable to name its phases or feel comfortable explaining it—likely due to gaps in education and cultural taboos. There’s also a strong demand for better awareness, with people agreeing it should be taught in schools and expressing a need for more accessible, well-designed wellness products focused on hormonal health.

Strategic overview: 

Product positioning: 

Launching products like “Lunilixar” could address this underserved market. By prioritizing affordability and flavor, Lunilixar could become a preferred choice for women seeking hormonal health support the natural way.

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Marriott Bonvoy